After 40 years of city life, editor Lily Goulder moved to the rural village of Tacolneston in South Norfolk in 2008.
One of her initial observations of rural country living was that she had no idea who to contact for services or local trades people.
Wanting to support the local community, she continually found it difficult to source local services as there was no local publication or newspaper of any kind that reached the rural villages.
With a publishing background she took the leap and launched Village People Magazine, working initially from the end of her dining room table.
Now celebrating its 10th anniversary, Village People Magazine has morphed into four separate award-winning editions with an overall readership in excess of 150,000.
And the plan is to keep on growing!